When a customer arrives on your website, the first page they see is really important. It’s this page that will form a customer’s first impression of your company, and this page that will determine whether or not they stick around to see what the rest of your site has to offer.
Many site owners choose to maximise this first impression by using a landing page. Not only does this method allow you to manage the first interaction your site visitor has with you, it also ensures that the information you want that visitor to see is put right in front of them. This might be a welcome message, an invitation to join a mailing list, or information about a product, service, event or special offer.
When a landing page is used in this way, stats show that customer conversions can increase by at least 25%. In fact, landing pages are such an effective technique that many websites use a variety of different landing pages for customers that are referred from different sources, such as social media, an affiliate link or paid advertising.
If you’d like to make your website more efficient at customer conversions, creating a landing page with a strong call to action is a very good place to start. There are some great tools available that will help you do this quickly and easily, and most require little or no technical knowledge.
Here are eight useful tools for building landing pages.
The HubSpot Landing Pages tool is really simple to use. It has three steps, and once you’ve worked your way through them you’ll have a professional landing page with the functionality to send out personalised follow up emails to your site visitors. Though HubSpot do offer a free trial, their landing page software comes as part of their paid software package, which starts at $200 a month for small businesses.
Unbounce are a big name in the digital marketing industry. Their blog is a great source of information for all things digital, and they also offer a landing page tool. Their software enables you to build, publish and test landing pages without relying on I.T., and they have a wide variety of templates and styles. Unbounce offer a free trial, and ongoing use of the tool starts at $49 per month for entrepreneurs and new businesses.
Kick Off Labs combine their landing page tool with smart email marketing. Once again, they offer a wide range of templates and using them requires no coding knowledge. They also have a simple content management system that means you can update your landing pages easily. They offer a simple package for free (they describe it as an unlimited free trial), or packages with more features start at $29 a month.
Premise is designed to work with Wordpress websites. Their landing pages are compatible with any Wordpress theme, and you can design them from within your existing site dashboard. This tool includes custom graphic elements and copywriting advice, designed to help you get the most from your landing page. You can get access to Premise’s landing page tool, as well as their full suite of Wordpress sales and marketing tools, for a one time payment of $165. (Free trial also available!)
Wordstream combines the ability to make landing pages with a larger marketing plan. Their tool tracks the paid advertising you invest in and links it with landing pages. In this way it helps you to make sure that you are optimising every advertising opportunity with a landing page, and that you are presenting your site visitors with relevant content. This PPC Management Software is available as a free trial, or as a pricing plan starting from $250 per month.
Exact Target is used by big name brands like Amazon and Walmart. It offers its customers the ability to build landing pages and microsites that are optimised to collect customer data and make sales. Their landing pages can be created in minutes using ‘drag and drop’ technology, and offer a full range of tracking analytics. Price on application.
InstaPage offer a really simple landing page solution. Their tool helps you to build a page by dragging and dropping content into place on existing templates. They also offer basic A/B testing and a stats dashboard. It also offers functionality to connect your landing page to email marketing services like MailChimp and Constant Contact. Even better? This tool is completely free.
Lead Pages claim that their tool is the easiest way to create landing pages. It offers a wide range of templates for different kinds of landing pages, such as welcome gates, squeeze pages and thank you pages. Not only is it really quick to build a landing page using this tool, they’re also really fast to load once they’re done and installed on your website. Lead Pages landing pages are fully smartphone and tablet optimised, and can even be used on Facebook. This tool starts at $37 per month.