Success is a relatively easy concept to measure, yet it is remarkably difficult to define. Have you ever wondered what factors contribute to the stellar achievement of virtually all of the most famous entrepreneurs in the business world today?

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When we say "subliminal marketing," the image that probably comes to mind is of sci-fi brainwashing and an Orwellian 1984. You’re probably also thinking that it’s a myth created for just those fictions, and not something that could affect you and your business.

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When a customer arrives on your website, the first page they see is really important. It’s this page that will form a customer’s first impression of your company, and this page that will determine whether or not they stick around to see what the rest of your site has to offer.

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Introducing Temper

While surveys and phone calls can be informative, they're "high touch" and fleeting. It requires a ton of work and, even then, your customers' mood and feelings towards your business and certain parts of your product will likely change. So, we set out to solve that. Today, I'm excited to announce Temper.

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What makes a good leader? It’s a question thousands have already tried to answer. I’d wager that if you think hard enough, you would realize that you actually know how to lead. But if you insist, I actually want you to enjoy learning. So, to make this more fun, I won’t teach you about the qualities of a good leader. I’ll actually teach you how to suck.

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The key working aim of the 21st century, so far, has undoubtedly been to work smarter not harder. The idea of a healthy work/life balance has become the holy grail of success and books like Timothy Ferris’ The 4-Hour Workweek have swept off the shelves. Many of us find ourselves doing combinations of tasks on a daily basis and we think this helps us to get our work done quicker. But does it?

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Most start-ups are founded by dewy-eyed dreamers who want to be the next big thing in the business world. We’ve all read success stories about how Mark Zuckerberg, Bill Gates or Rupert Murdoch made it, and you’d have to be in a coma not to be inspired.

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If you own a small business, nothing should be more important to you than keeping your customers happy. The people who buy from you regularly are the most important commodity you have, and without them you'd very quickly start to feel the pinch! We believe that the best way to keep your customers on board is to make sure you keep them happy. After all, happy customers will return again and again.

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Word-of-mouth is one of the most effective ways to gain new customers and users. Testimonials can help you gain credibility, but only if they’re from genuine, authentic sources. Think of Oprah endorsing her latest, favorite book. Part of the enticement is the thought that Oprah has really read the book, and is genuinely moved enough by the book to recommend it to a larger audience.

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